We're on a mission to give agents their time back.

Propello was founded after watching talented estate agents lose deals not because of skill — but because they were buried in admin. We built the tool we wish existed.

"Every agent deserves to spend their time closing, not copy-pasting."

Propello.ai exists to give estate agents across Europe and eventually the world the unfair advantage of AI automation. Not generic tools adapted for property. Purpose-built, from the ground up.

800+

Agents using Propello

10

European markets

247,000k+

Leads auto-followed up

91

Net Promoter Score
The Team

Built by people who understand property.

Our founding team combines deep PropTech experience, AI engineering, and firsthand knowledge of the estate agency world.

Your Name
CEO & Founder
Former estate agent turned tech founder. Spent 8 years watching great agents drown in admin before deciding to fix it.
CTO
Co-Founder & CTO
Previously led AI engineering at a FTSE 100 PropTech. Expert in LLM applications and real estate data systems.
Head of Sales
Head of Sales
10 years selling SaaS to estate agencies across the UK and Europe. Speaks four languages fluently.
Head of Product
Head of Product
Former Rightmove product lead. Knows what agents need because she spent years listening to them.

We’re hiring! Interested in joining the Propello team? 

Our Values

How we work.

Speed is everything

Every second an agent waits costs them a lead. We obsess over making Propello faster, simpler, and more reliable than anything else on the market.

Privacy by design

We built GDPR compliance in from day one — not as an afterthought. Your data, your clients’ data, stays in Europe and is never sold or shared.

 

Speed is everything

Every second an agent waits costs them a lead. We obsess over making Propello faster, simpler, and more reliable than anything else on the market.

Agents first

Every feature we build starts with a conversation with agents. We don’t ship anything until it’s been tested and loved by real estate professionals.

Radical transparency

We’re honest about what we can and can’t do. We publish our roadmap publicly, admit when we’re wrong, and give every customer direct access to our team.

 

Ambitious by default

We’re not building a nice UK tool. We’re building the AI infrastructure for global property. We think big, move fast, and don’t apologise for ambition.

Our Journey

From idea to £1M MRR.

Q1 2025
Founded & first 5 paying agents
Propello.ai incorporated. First 5 UK agents sign up within 2 weeks of launch via LinkedIn outreach.
Q1 2025
Founded & first 5 paying agents
Propello.ai incorporated. First 5 UK agents sign up within 2 weeks of launch via LinkedIn outreach.
Q1 2025
Founded & first 5 paying agents
Propello.ai incorporated. First 5 UK agents sign up within 2 weeks of launch via LinkedIn outreach.
Q1 2025
Founded & first 5 paying agents
Propello.ai incorporated. First 5 UK agents sign up within 2 weeks of launch via LinkedIn outreach.
Q1 2025
Founded & first 5 paying agents
Propello.ai incorporated. First 5 UK agents sign up within 2 weeks of launch via LinkedIn outreach.